The magazine commissioned Harris/Decima to conduct 1,500 online surveys among a random sample of its panel members. The survey was conducted between October 2 – 15, 2009.

The survey focused on three areas: which brands survey participants trusted most in each brand category, drivers of brand reputation and the impact of Readers Digest’s Trusted Brand seal.

Consumers picked the brands they trust the most in 28 different categories including allergy relief, credit card, gas retailer and ground coffee, and ultimately selected this year’s winners.

They are:

•           Air Canada (Airline)

•           Claritin (Allergy Relief)

•           RBC Royal Bank AND TD Canada Trust (Bank/Credit Union)

•           Duracell (Batteries)

•           Kellogg’s (Breakfast Cereal)

•           Buckley’s (Cough/Cold Remedies)

•           Visa (Credit Card)

•           Canon (Digital Camera)

•           Secret (Female Deodorant)

•           Robin Hood (Flour)

•           Gas Retailer ESSO

•           Maxwell House (Ground Coffee)

•           Sony (Home Entertainment)

•           Best Western and Holiday Inn (Hotel Chain)

•           Breyers and Chapman’s (Ice Cream)

•           Sun Life (Life Insurance)

•           Old Spice (Male Deodorant)

•           Becel (Margarine)

•           BlackBerry (Mobile Devices)

•           Apple (Mobile Entertainment)

•           Toyota (Passenger Car manufacturer)

•           Iams (Pet Food)

•           Ford (Cough/Cold Remedies)

•           RE/MAX (Residential Realtor)

•           Campbell’s (Soup)

•           Pepto-Bismol (Stomach Ailment Remedy)

•           Coppertone (Sunscreen Skin Protection)

•           Ford and Toyota (SUV Manufacturer)

Reader’s Digest increased the number of product categories from 18 to 28 this year to include breakfast cereal, coffee, hotel chains and residential realtors. The decision was based upon the success of last year’s poll and to fall in line with the magazine’s Trusted Brands program in Europe, Asia, Australia and South America, said Larry Thomas, Toronto-based vice-president and publisher for Reader’s Digest Canada.

Winners are entitled to use the Reader’s Digest Trusted Brand seal on its packaging and advertising, said Thomas.

According to the survey, 49% of Canadians would trust a product more if it had the Trusted Brand seal, and 44% say they’re more likely to purchase a product if it has the seal.

The results are featured in the May 2010 issues of Reader’s Digest and Sélection du Reader’s Digest as well as on ReadersDigest.ca and Selection.ca.

Leaders from various industries such as government, lending, insurance, investment, construction and real estate, made the list. Liniger is included with heavy hitters such as U.S. President Barack Obama, U.S. Treasury Secretary Tim Geithner, U.S. Housing and Urban Development Secretary Shaun Donovan, U.S. Federal Reserve Chairman Ben Bernanke, FHA Commissioner Dave Stevens and others.

Liniger was among just two leaders from real estate brokerages who were featured on the list (the other was the Realogy CEO). Liniger was lauded for encouraging more than 10,000 RE/MAX agents to earn the Certified Distressed Property Expert (CDPE) designation in 2009. He also played an integral role in lobbying government leaders to create legislative policies aimed specifically at extending the Homebuyer Tax Credit and streamlining Short Sales.

Teams:
11. Vicki Nellis, Burke, VA
54. Tom Faison, Capitol Hill, Washington, DC
61. Frank L. Prindle, Old Town, Alexandria, VA
95. Judy Reed, Virginia Beach, VA

Individuals:
12. Willie H. Colston, Virginia Beach, VA
- Inducted into Circle of Legends this Week
64. Kristin Kelly, Leesburg Pike, Alexandria, VA
80. Thomas S. Buerger, Georgetown, Washington, DC

It is with great pleasure that we announce that RE/MAX agents and offices have reached an astounding $100 million in donations to Children’s Miracle Network. This is an accomplishment that every RE/MAX Affiliate can take pride in.

A sponsor since 1992, RE/MAX stands as one of only three companies to reach this milestone for Children’s Miracle Network. Because of you, thousands of children each year receive life-changing and lifesaving care at more than 170 participating Children’s Hospitals.

There will be a formal announcement of the $100 million milestone at the Opening General Session at the 2010 RE/MAX International Convention. We kindly ask that you delay promoting this news until the official announcement has been made. RE/MAX International and Children’s Miracle Network will send press releases to the appropriate media outlets to make the announcement.

Children’s Miracle Network has created a website that offers marketing resources and information related to the $100 million benchmark, which Affiliates can access at http://www.childrensmiraclenetwork.org/remax100million starting March 1st.

Congratulations on this incredible accomplishment!

source: Real Trends

“It’s a great honor and privilege to serve on the Denver Board,” Kelly said after attending her first meeting. “I’m very impressed with the dedication and careful consideration all the board members bring to their position, and I’m looking forward to being a contributor.”

Kelly was chosen for her in-depth knowledge and experience in real estate, and her “on-the-ground” skills. She brings her familiarity of housing issues and challenges to the board, as well as her reputation as a well-respected industry leader. She recently was recognized by Inman News as one of the Top 100 Most Influential Real Estate Leaders in 2009, and was named one of Real Estate’s 25 Most Influential Thought Leaders by REALTOR magazine. She also is a popular source of insight on real estate trends, a frequent contributor on news programs and a respected industry speaker for groups across the U.S.

As a member of the Denver Branch Board of Directors, Kelly will provide real-time housing information and advise the bank on economic policies. She’ll serve the remainder of a three-year term that expires in December 2010. Each member of the board is allowed to complete two three-year terms. She joins such distinguished fellow Directors as Bruce K. Alexander, president and CEO of Vectra Bank, Colorado, Charles J. Brown III, president of C.H. Brown Company, and Anne Haines-Yatskowitz, president and CEO of ACCION.

source: RE/MAX Mainstreet