Congratulations to Robyn Burdett (Fairfax) for being extensively quoted in a Washington Examiner article regarding the use of social media with buyers and sellers.
Robyn Burdett of ReMax/Allegiance posts videos on YouTube and views Twitter as a way for agents to update buyers and sellers on her activities. It is also a way to directly expand the market for a home.
Burdett recently sold a home through a closed group on Facebook with an international readership. This particular group has put her in touch with potential clients from as far away as Sweden.
“The business potential is enormous,” she said. “I had a client who couldn’t decide whether to rent or sell their home furnished, and an agent contacted me through our closed group with a buyer. I showed the home in three days, and my clients never had to lift a finger getting it ready.”
The article also mentioned brokerages’ use of policy to cover social media and Allegiance’s manual was quoted as well.
For the entire article, click here.