I’m at the RE/MAX Broker Owner conference in Chicago. Some highlights of the opening session:
- RE/MAX 60 percent of CDPE designation holders.
- Generational Selling
- Matures- born before 45
Final transaction, selling in next few years.
- Boomers- Born 45-64
80 mil peeps
3 transactions left which will be in near future.
- Gen X- Born 65-80
48 mil peeps
Buying now
- Millennials or Gen Y- Born 80-95
74 mil peeps
Many ready to buy now.
High pressure sell is out
Research done on web
Require knowledgable sales people
- Immigration
Will fuel 73 percent of household growth and build their share of the total number of households from 29 percent to 35 percent.
- Multigenerational Families
Need for mcmansions will continue to support multigenerational families.
- Social Networking
Get involved as it is not going away.
80 percent social; 20 percent business
- RE/MAX TV Share of Voice now 71 percent
- 60 percent of web traffic to remax.com comes from other advertising sources that have built brand awareness
[...] back FB’ing and Tweeting…they came back with some fascinating facts. Check it out here. And bear in mind…that if you are dealing with a “Mature”, you darn well better [...]