While perusing the latest REALTOR Magazine 30 Under 30 issue, one winner’s profile really caught my eye. Titled “Master Recruiter,” the profile explained the recruiting prowess of a Keller Williams manager in New York. I am leaving her name out of this post, as I did not create this blog to disparage anyone, but apparently a master recruiter looks for quantity over quality.
Our friends at Keller Williams are constantly touting their model and the fact that they have more agents in the United States than RE/MAX does. Trouble is, agent count is completely worthless if the agents are not producing and KW never releases production info. Happily, the manager profiled did release her office info.
Let’s take a look at the KW profile I alluded to above. The manager stated in the profile that she was the number one recruiter for Keller Williams in 2008 and her office profile looks like this:
- 200 salespeople
- 260 sides
- $137 million in sales
That’s right, the average agent in her office had 1.3 sales in 2008 with an average volume of $685,000. So, it is safe to presume the average agent in that office made $20,000 in 2008 before splits, expenses, taxes, etc.
For more fun, let’s look at a couple RE/MAX Allegiance offices, Leesburg Pike and Burke, in 2008:
- 180 salespeople (10% less than KW)
- 1800 sides (7 times more production than KW)
- $730 million in sales (5.5 times more volume than KW)
Keller Williams: Agent count leader? Perhaps. Market leader? I do not think so.
Charlie,
This is especially interesting since the article says that this is the only Keller Williams office in New York. I’m also guessing that the average sales prices in NYC are higher than they are in Northern Virginia thus making the lackluster sales numbers for KW there even more telling in the comparison.
The article goes on to mention that this “Master Recruiter” is bringing “in about 12 new agents a month” With about 144 new agents in a year and only 200 in the office, there must be quite a bit of turnover as well.
Funny..Get em Charlie….
I saw the same article and wondered how she could manage that many agents being so new in the business. When brand new here back in 2007, I experienced the office of a master recruiter and left within 5 weeks, doesn’t take long to see what’s going on.
The stats don’t surprise me. Did they post how many leave each year?? Probably not.
Lisa
VA Beach,VA