RE/MAX is again teaming up with Westwood One radio for broadcasts of the 2009 NCAA Men’s Basketball Tournament.
RE/MAX radio commercials – in addition to RE/MAX features and teasers – will air during each of the tournament games including the Final Four.
The number of RE/MAX ad spots increases as the tournament progresses into the final rounds, and the sponsorship also includes the “RE/MAX Broadcast Center” and the “RE/MAX Outstanding Play of the Game.” Additionally, RE/MAX commands a noticeable presence at the games themselves, with RE/MAX Balloons, table covers and billboards along “Radio Row.”
The exposure is expected to generate more than 242 million consumer impressions of the RE/MAX brand.
RE/MAX will also air several 30-second commercials during the Women’s Final Four championship game.