Just six months ago, the LeadStreet lead count topped 5 million. Since that milestone, 1 million more leads have reached RE/MAX Associates across the United States.
With nearly 6,000 leads distributed on a daily basis via consumer activity on remax.com, there’s no doubt that remax.com – logging more than 2 million unique visitors every month – still is the Web site of choice for consumers seeking comprehensive real estate information.
Consumers can search all the listings in thousands of cities and towns, and their inquiries directly benefit RE/MAX Associates in those communities.
“LeadStreet is one of the keys to our Associates’ success in translating online home seekers into tangible leads,” says Kristi Graning, Senior Vice President of IT and eBusiness at RE/MAX International. “Six million leads is a remarkable achievement and one that distinguishes us from our competition. And because we’re able to provide this service without the referral fee that other networks charge, it’s one more reason experienced real estate professionals join RE/MAX.”
Pam Hutson, a Sales Associate with RE/MAX 2000 in Melbourne, Fla., knows firsthand the value of LeadStreet. She accepted a lead that turned into a closed transaction side on a $1 million short sale in August 2008.
“It was a great closing, and I ended up listing the buyer’s previous home as well,” says the 100 Percent Club member. “A big yes to LeadStreet.”
At RE/MAX Hometown in the small community of Athol, Mass., LeadStreet keeps Sales Associates on their toes.
“Last year we had five reported sales directly from LeadStreet,” says Co-Broker/Owner Sara Currier. “I started 2008 off right with a lead in January that was forwarded before lunchtime. Because of my quick follow-up, the buyers were impressed and scheduled an appointment for the next Saturday. I met the young couple, we looked at four properties, and they wrote a full-price offer on one they loved.
“They’ve already sent me another buyer referral, and this all came from a no-charge lead through LeadStreet.”
I agree with Sara on follow up, the quicker, the more impressed an easier to get on board. I’ve had 3 leads from lead street so far this year that plan to buy in spring. 1 plans to buy in May, another is a renter that plans to buy in a year, and another is getting pre-qualified and looking good. All 3 have said, nobody ever gets back to us so quickly when we inquire on properties, we were so impressed.
Response and follow up is key to these and all leads. I find a lot of these buyers to be first timers as well, so seems if provide them good information about process in beginning, put them on property search hot sheets, guide them to a great lender, it’s really an easy process to turn the leads. The key is to provide them something of value..and to first time home buyers, information and simple guidance to them is value.
Awesome stats on the leads to use for our listing presentations. This is why I want that balloon on my business cards..nothing more stronger than a power brand with such stats and so involved in our communities.
Now lets go make our own impressive numbers.
Lisa Burrow,
Va Beach