The following is a testimonial for the Allegiance service, Buyer Insight. More info can be found on WorkSmart.
We began using Buyer Insight as soon as RE/MAX Alleginace offered it.
For our buyers, we register them in the system, and we give them the telephone to call if they see something. Relocation buyers seem to love this system even more than those who live locally. They like the convenience of receiving an e-mail on each property they called about and not having to take notes while exploring DC on their own.
For our sellers, we rarely have the opportunity to use the Buyer Insight sign riders since the bulk of our practice involves apartments. However, we’ve placed text in all of our ads “For Open House hours, more details, or to arrange a showing, call our 24-hour automated information line: 202-595-0057 and enter the street number.” Naturally, we have our own telephone number, too. It seems many people prefer to all an automated line… at least at first.
In early October, we received a telephone call from a buyer asking about one of our listings. The caller had called into Buyer Insight from one of our web ads and pressed whatever button needed to be connected with an agent. (We know this because Buyer Insight sends an e-mail with details every time you receive a call.) As it turns out, we answered the call while holding open the property she was calling about. We told her we’d be there for two more hours and upon hearing that, she said she’d be right over. That property is scheduled to settle next week. The buyer couldn’t remember what website she had seen the ad on, but she remembered the automated info line telephone number.
During this down market, when we’re looking for areas to reduce overhead, Buyer Insight will not be one of them.
Steve Dean & Eddie Rangel
Capitol Hill Office
